“Your campaign does not engage with your targeted community. You need to facilitate the comunity’s own Peerators.”
“Peerators? You just made that up.”
“Yes, Peerators, they are the members of the community that facilitate and mould engagement.”
“You know, you have to be more successful before you get to make up your own jargon. Maybe you could publish a book, or have a successful campaign first.”

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