“You wouldn’t believe how many impressions my ads have been getting!”
“Really? Those numbers look great! How did you do that?”
“I added all the suggections. I’ve also got another campaign running on my site’s name too.”
“Why did you do that? Don’t you have the first spot anyway?”
“Oh we do, but the boss’ nephew saw an ad from a competitor on that search result. It converts really well.”
“I heard it’s cheaper than traditional media too.”
“I love AdWords, I heard it’s great for branding!”

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