“Why don’t we rank first in Google for ‘cheapest socks’ yet?”
“We need to look at the site some more, and do something about our inbound links. It’s all in the optimisaiton report.”
“But can’t you do something now? It’s Father’s Day next week. Maybe you can add more of this list of terms to all the page titles?”
“We can’t do much in that time, not without any content or link resources.”
“Come on, maybe we can do something Black Hat, like hacking the Google search mainframe with blog comment links.”
“Sure, that’ll work. Let me just jump onto my jet-powered half-elf unicorn and grab my SEO wand.”

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