“Want to help me out and edit my latest blog post? It’s a top ten list of cats wearing cakes as hats. I bet it will get me links.”
“Isn’t you blog about mongoose breeding?”
“Yep.”
“But, why do a top ten list of cats wearing cakes as hats?”
“Well, it will get me more traffic. Everyone loves top ten lists of cats wearing cakes as hats.”
“Even people who don’t care about mongoose breeding?”
“Exactly, especially them. It’ll be a real boost to my traffic figures.”