“There are some awesome talks. I’m looking forward to the ones on managing SEM campaigns.”
“I’m going to the ones on social media and search. Isn’t SEM just pouring money into a black box and hoping for the best?”
“It’s just nothing like SEO where you can get work by filling your Twitter stream and blog with buzzowords until the algorithm changes in your favour.”
“So how are AdWord’s account optimisation tools working out for you by the way?”