“Have you SEO’ed your Facebook page? Make sure your page title, description, about us, photo descriptions, tab titles and shared links are all targeted to your brand terms so you can appear in Google.”
“But I sell stuff on my website. I collect leads there too. Shouldn’t I optimise it instead?”
“Sure, but later. Just think of how much you can grow your social media presence and get more likes!”
“I send my AdWords traffic to a page with just a ‘Like’ button!”

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