“Why don’t we stop using email and just use social media to engage with our customers? They’ll love it, and emails are old and dying.”
“I still get a good response rate on our mailouts. I thought we had heaps of forwards and conversions?”
“But they will retweet and share our specials and deals on their Facebook pages and Twitter accounts. It’ll be so much more personal and engaging.”
“So we should shelve the integrated CRM rollout. Right?”
“Yes, our Facebook page is a far better way to deliver relevant information to our cuctomers.”

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