It isn’t that Google Adwords is telling everyone to go out there and bid on their competitor’s brand names, merely that Adwords will no longer stop you from doing so…
Last month, Google had an important high court case ruled in their favour. In short, this case means that Google is no longer responsible or obliged to prevent advertisers from directly targeting branded keywords, bringing the Australian market in line with other English-speaking markets such as the UK and USA.
Comioc was written for “Adwords Trademark Changes on Google.com.au“.