Searching outside your Social Graph’s competence

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If you take the average IQ of your social graph, and divide it by the number of individuals, that is your chance of finding something useful. (With apologies to Terry Pratchett)

If you take the average IQ of your social graph, and divide it by the number of individuals, that is your chance of finding something useful. (With apologies to Terry Pratchett)

Social Search seems like a good idea until you remember that someone is clicking on enough ads to make content farms profitable.

I bet social search would work right up to the point where you leave your social graphs collective spheres of competence.

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