So, apparently Bing Ads (formerly Microsoft Adcenter) will finally be released in Australia. Perhaps this time it is true, and perhaps this will also mean the replacement of Yahoo! Search Marketing, just as we have seen in other markets.
Not that anyone is saying anything about that. Either way it looks like Yahoo! might just be one more step closer to leaving the search business, a process it started in 2009 when it decided to outsource that part of it’s business to Bing.
It isn’t that Google Adwords is telling everyone to go out there and bid on their competitor’s brand names, merely that Adwords will no longer stop you from doing so… Continue reading
Streamlining that awful, old, system where you were able to apply a different bidding strategy to both devices to match the users actual behaviour. Continue reading
Made for the blog post Meet Mister Binomial Confidence Interval and based on too much reality. Continue reading
. The TL;DR is, websites which have a penalty and a lot of links that their competitors do not share have no reason not to use the Disavow link tool. Continue reading