“Imagine if you could pool all the knowledge of your social graph and search it!”
“Won’t that skew my search results towards my friends’ most commonly held beliefs and average level of knowledge and reading comprehension?”
“Think of the power of the crowd, imagine what you could come up with if you crowdsourced the information they found most useful!”
“But Google is already full of Wikipedia articles and shallow, simplistic, bite-sized content.”
“This list of the top five effects of Osama’s death on the world is so exhaustive!”