Purported Gurus


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Bad Data and Enthusiastic Optimism

Posted on November 30, 2012 by Supposed Ninja
It works best if you stop testing once you get the result you want

It works best if you stop testing once you get the result you want

Made for the blog post Meet Mister Binomial Confidence Interval and based on too much reality. Sometimes it is hard to tell the difference between incompetence and willful deceit. After all numeracy is for loser nerds. Real marketing people are too cool to need it.

Posted in Search | Tagged SEM

Search Against Search

Search

If you are ever after a good laugh, go to either a Search Engine Marketing meetup or a Search Engine Optimisation meetup and try to steer the conversation towards to the other kind of Search traffic. Continue reading →

Apr 11 11 Supposed Ninja Search

Read the Comic!

Measuring the Wrong Metrics

Search

Be careful what you measure, because you will get it. Continue reading →

Mar 4 11 Supposed Ninja Search

Read the Comic!

Bridging the gap between reality and absurdity in online marketing.
The phrase "Purported SocMed & Digital Marketing Guru" was first seen in the wild in a job ad. It is a bizarre job title and an absurd concept, kind of like a lot of other things to come from the professional side of the Internet.

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