Made for the blog post Meet Mister Binomial Confidence Interval and based on too much reality. Sometimes it is hard to tell the difference between incompetence and willful deceit. After all numeracy is for loser nerds. Real marketing people are too cool to need it.
Search Against Search
If you are ever after a good laugh, go to either a Search Engine Marketing meetup or a Search Engine Optimisation meetup and try to steer the conversation towards to the other kind of Search traffic. Continue reading
Measuring the Wrong Metrics
Be careful what you measure, because you will get it. Continue reading