So, apparently Bing Ads (formerly Microsoft Adcenter) will finally be released in Australia. Perhaps this time it is true, and perhaps this will also mean the replacement of Yahoo! Search Marketing, just as we have seen in other markets.
Not that anyone is saying anything about that. Either way it looks like Yahoo! might just be one more step closer to leaving the search business, a process it started in 2009 when it decided to outsource that part of it’s business to Bing.