Path, a niche social media app, managed to briefly feature in a number of blogs when it SMS’ed and robo-called a user’s contact list indiscriminately. Obviously this is not a good thing, even if you only have 10 million registered users after a few years on the market. Not sure if this will hurt it any more than it’s current rate of expansion however. It is also not a good idea to make Facebook look like the respectful custodian of their user’s details by comparison when you’re whole selling point is in being far more private. Which is a shame because it is actually a cool idea.